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Spring Summer 18 catalog
Social media campaigns
Product range design
CAVALLINI PAPERS
Working at Cavallini Papers involved designing a variety of stationery products as well as Ads, marketing materials and catalogs.
I also identified new product categories in Textiles and Home goods that could be a new product market for the brand.
I was part of all aspects of Design and Product Development, offered my expertise in Production to increase profit margins and streamline processes and was in charge of all in house Photography and photo shoots.
Regularly updating the website and improving the user friendliness allowed the ordering process for new customers to become easier.
Designing engaging Social media posts and regular email blasts allowed me to increase our instagram following organically from 12K to 21K within 6 months.
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